ecommerce module

The 4Ps of marketing: Product, Price, Promotion and Place .  Right product with right price and promotion at the right place. Purely Branded (2017) describes 4Ps as; Product The first P in marketing is product, refers to an item or service that meets the desires or needs of consumers. It is important to have in depth understanding of the product and features to market it effectively. Price Depending on the various price points, similar products and brands may need to be positioned differently. Once we have a thorough understanding of the product we are offering, we can begin to determine the pricing. The decisions we make about pricing will have a significant impact on factors such as profit margins, supply and demand, and marketing strategies. Promotion Promotion involves the various methods to distribute information about a product to consumers and make it stand out from the competition. This includes advertising, social media marketing, email marketing, search engine optimization, v

Alt tags The alt tag provides alternative details of an image if the image is not viewable. This tag is required for image element in HTML  (w3schools, 2023).  Google's image article mentions alt text as an important feature and plays a great role to identify the content of the image and surrounding text, resulting in higher SEO rankings  (Valk, 2019). We can see the alt tag for left hand thumbnail alt="Rishi Sunak" as an example from BBC website homepage. (Mason, 2023) Title tag The title tag provides a title to a webpage for browsers and search engines which can only be used once in a webpage. We can view the title tag of an article of BBC as an example. (Mason, 2023) References Mason, C. (2023). NI Protocol: UK and EU appear to be on brink of new Brexit deal.  BBC News . [online] 24 Feb. Available at: https://www.bbc.com/news/uk-politics-64765375 [Accessed 25 Feb. 2023]. Valk, J. de (2019).  Image SEO: alt tag and title tag optimization • Yoast . [online] Yoast. Availa

 

Effective customer communication is essential for businesses to succeed, yet many face obstacles when attempting to implement it. A common issue is failing to solicit customer feedback, which makes it difficult to identify areas for improvement. Additionally, businesses often lack a clear way for customers to contact them. Creating a website with a contact us page and form can help address these issues. Contact forms can help businesses acquire leads, close sales, and provide excellent customer service  (Strehlow, 2020). The above resulting screenshot included the essentials to contact the business in a simple layout. The page is separated into sections and includes the business logo for a welcoming feel. A contact form is provided for the customer to fill.  References Strehlow, R.N. (2020).  Effective Contact Form Design: Templates and Examples . [online] Wix Blog. Available at: https://www.wix.com/blog/2020/09/contact-form-design/ [Accessed 21 Feb. 2023]. ‌

 About Page The About Page is a crucial part of a website that provides an opportunity for businesses to introduce themselves to their customers and build trust. It serves to advertise the business, its values, and principles with the aim of gaining attention and selling their products. A well-crafted About Page can significantly increase a company's customer base and brand popularity. This blog will explore strategies for improving the effectiveness of About Pages and provide examples. Storytelling Signature stories are incredibly influential in forming a company's brand, culture, and future. A well-crafted narrative can revolutionize customers' experiences, reimagine products and services, and open up new business prospects (Parker, 2016). Purdey's example; The company began over 30 years ago with the belief that natural ingredients are key to physical and mental wellbeing. They were pioneers in developing an energising drink using plant-based ingredients before it be

Using Wix, a website creator/editor I plan to create my e-commerce website. Firstly, creating a layout using a template. Homepage is the face of the website and is one of the most important ones. In the next picture we can see the different tools Wix offers to edit a website. After multiple trial and error, the basic layout and menus had been created. Wix offers multiple interactive elements to add to our website without requiring coding and this is very useful for fast prototyping or creation of a website easily. On the next picture I have added related products to my website including creating mockups for the products. The final result:

WIREFRAME Wireframe is the foundation of a website and shows the relation of the contents on the page. The drawing shows and informs the final resulting website  (Brathwaite, 2020) . Below is an example of a wireframe of my e-commerce website.  References Brathwaite, V. (2020).  Wireframe Design 101: 6 Steps to Create a Wireframe | Adobe XD Ideas . [online] xd adobe. Available at: https://xd.adobe.com/ideas/process/wireframing/wireframe-design-101/ [Accessed 12 Feb. 2023]. ‌

There are many different types of e-commerce businesses and some major ones are listed below with examples. Business to business (B2B) DHgate is one of the popular wholesale e-commerce websites based in China. The businesses use this platform to contact and buy products in bulk from businesses. https://www.dhgate.com/ Business to consumer (B2C) Marks & Spencer (M&S) sells products from multiple categories for its customers, ranging from food to clothing. https://www.marksandspencer.com/ Consumer to consumer (C2C) Preloved is a website where users can post and sell second hand items to other users. https://www.preloved.co.uk/ Consumer to Business (C2B) Businesses can hire freelancers for their professional services through Upwork and earn money from the completed projects. https://www.upwork.com/ Government to consumer (G2C) The people paying taxes to the government for public services is one of the great examples of G2C. https://www.gov.uk/government/organisations/hm-revenue-cu

Searching around on the internet for energy supplements for sports, there was very little focus on natural ingredients and sugar-free. Most energy drinks/supplements contain processed sugar which makes them taste good but may cause medical issues. Additionally, the whole ingredients of the drinks/supplements are tucked away and the user has to actively search for the ingredients. However, some brands advertise specific ingredients like caffeine, protein, vitamins, etc to lure customers. The products of the e-commerce website are aimed towards the health-conscious audience for sports activities. However, it can be used for other activities as well. Additionally, the ingredients are natural and displayed in a simple way that helps the customer choose the effects they want from the product. (Pixabay, 2016) References Pixabay (2016).  Brown and White Track Field . [Online Image]  Pexels . Available at: https://www.pexels.com/photo/brown-and-white-track-field-163444/ [Accessed 6 Feb. 2023].

Meta tags present valuable information about a web page to search engines and website visitors. The advantages and disadvantages of meta tags, including ways to overcome the disadvantages are: Advantages of Meta tags Search engine optimization Page description Keyword indexing Social Media Optimization Browser compatibility Character Encoding Robots.txt control Author information Geo-location Disadvantages of Meta tags Meta tag overuse or misuse (Properly format meta tags to help improve SEO) Duplication (Add unique or different meta tags for different pages) Irrelevant description or Clickbait (Provide accurate information about the page) Keyword spam (Use short and related keywords to the page, however keywords are no longer in use by major search engines) Cyber Security issues (Perform regular updates and security checks) Maintenance (Automated updates) (Pixabay, 2017) References Phil Bradley (2000) World Wide Web : How to Design and Construct Web Pages. London: Routledge (Aslib Kno

 Meta Tags The <meta> tag defines metadata about an HTML document. This metadata is not displayed on the page, but is machine-readable. It is used by browsers to determine how to display content or reload a page, by search engines to identify keywords, and by other web services  (w3schools, 2019). Taking an example of a website  https://www.boohoo.com/ . We can view the source page and the meta tags of the website. References Boohoo (2023).  boohoo | Womens & Mens Clothes | Shop Online Fashion . [online] Boohoo.com. Available at: https://www.boohoo.com [Accessed 2 Feb. 2023]. w3schools (2019).  HTML meta tag . [online] W3schools.com. Available at: https://www.w3schools.com/tags/tag_meta.asp [Accessed 2 Feb. 2023]. ‌

World Wide Web In 1989, Tim Berners-Lee revolutionised the world with his proposal for the World Wide Web. He then went on to create the first web browser, server, and web page, as well as the first specifications for URLs, HTTP, and HTML. This groundbreaking work laid the foundation for the internet  (The World Wide Web Consortium (W3C), 2022) . e-commerce E-commerce (electronic commerce) refers to all online activity that involves the buying and selling of products and services. In other words, e-commerce is a process for conducting transactions online. To stay ahead of the competition, many business owners are taking their businesses online like B2B, B2C, C2C, B2C and G2C, not only by having a website but by selling their products and services directly through their website and other e-commerce platforms. This allows them to reach a wider audience, increase their sales, and maximize their profits. Additionally, e-commerce provides customers with a convenient and secure way to purcha

 SEO Search Engine Optimization or SEO is basically ensuring that a website is ranked highest in a search engine when a particular keyword in a search directory is searched by a user through a search website. Search engine: Collects and indexes data from the web, then enables the users to search through that data using some method. Search site: A website with features which users can use to search for information on the web. Search index: A collection of all the data collected by search engine and user searches. Search directory: Stores general information about websites   (Kent, 2019, p.9). SEO helps a e-commerce website grow by generating organic visits to the website/online store, possibly increasing their sale of products. (Pixabay, 2017) References Kent, P. (2019).  SEO For Dummies . 7th ed. [online] Hoboken, New Jersey: John Wiley & Sons, p.9. Available at: https://search.ebscohost.com/login.aspx?direct=true&AuthType=ip,sso&db=cat07315a&AN=dlc.1115276&site