Searching around on the internet for energy supplements for sports, there was very little focus on natural ingredients and sugar-free. Most energy drinks/supplements contain processed sugar which makes them taste good but may cause medical issues. Additionally, the whole ingredients of the drinks/supplements are tucked away and the user has to actively search for the ingredients. However, some brands advertise specific ingredients like caffeine, protein, vitamins, etc to lure customers.
The products of the e-commerce website are aimed towards the health-conscious audience for sports activities. However, it can be used for other activities as well. Additionally, the ingredients are natural and displayed in a simple way that helps the customer choose the effects they want from the product.
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| (Pixabay, 2016) |
References
Pixabay (2016). Brown and White Track Field. [Online Image] Pexels. Available at: https://www.pexels.com/photo/brown-and-white-track-field-163444/ [Accessed 6 Feb. 2023].
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