8. What is SEO and how is SEO used?

SEO

Search Engine Optimization or SEO is basically ensuring that a website is ranked highest in a search engine when a particular keyword in a search directory is searched by a user through a search website.

Search engine: Collects and indexes data from the web, then enables the users to search through that data using some method.

Search site: A website with features which users can use to search for information on the web.

Search index: A collection of all the data collected by search engine and user searches.

Search directory: Stores general information about websites (Kent, 2019, p.9).

SEO helps a e-commerce website grow by generating organic visits to the website/online store, possibly increasing their sale of products.

(Pixabay, 2017)

References

Kent, P. (2019). SEO For Dummies. 7th ed. [online] Hoboken, New Jersey: John Wiley & Sons, p.9. Available at: https://search.ebscohost.com/login.aspx?direct=true&AuthType=ip,sso&db=cat07315a&AN=dlc.1115276&site=eds-live&scope=site&custid=s6043660 [Accessed 2 Feb. 2023].

Pixabay (2017). Three White-and-black Scrabble Tiles on Brown Wooden Surface. [Online Image] Pexels. Available at: https://www.pexels.com/photo/advertising-alphabet-business-communication-270637/ [Accessed 2 Feb. 2023].

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6. Analysis and comparison of 2 e-commerce websites

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