Skip to main content

8. What is SEO and how is SEO used?

 SEO

Search Engine Optimization or SEO is basically ensuring that a website is ranked highest in a search engine when a particular keyword in a search directory is searched by a user through a search website.

Search engine: Collects and indexes data from the web, then enables the users to search through that data using some method.

Search site: A website with features which users can use to search for information on the web.

Search index: A collection of all the data collected by search engine and user searches.

Search directory: Stores general information about websites (Kent, 2019, p.9).

SEO helps a e-commerce website grow by generating organic visits to the website/online store, possibly increasing their sale of products.

(Pixabay, 2017)

References

Kent, P. (2019). SEO For Dummies. 7th ed. [online] Hoboken, New Jersey: John Wiley & Sons, p.9. Available at: https://search.ebscohost.com/login.aspx?direct=true&AuthType=ip,sso&db=cat07315a&AN=dlc.1115276&site=eds-live&scope=site&custid=s6043660 [Accessed 2 Feb. 2023].

Pixabay (2017). Three White-and-black Scrabble Tiles on Brown Wooden Surface. [Online Image] Pexels. Available at: https://www.pexels.com/photo/advertising-alphabet-business-communication-270637/ [Accessed 2 Feb. 2023].

‌

Comments

Post a Comment

Popular posts from this blog

20. Analyse and compare different examples of product Pages

We are going to review and compare 2 websites selling energy drinks. Firstly, we have  https://www.lucozade.com/ . The page features a minimal look with a large product image and clear description. The price and quantity are enlarged to gain attention of the user as it is one of the most important part of a e-commerce website. The product page also has a promotion banner with free delivery and another stating reliable delivery and easy returns. (Lucozade, 2023) Secondly, we have  https://www.yourcoca-cola.co.uk/monster-energy-12-x-500ml/  . The page is similar to the previous, however this page contains more information like reviews about the product by customers, subscription and discounts for subscription , recycling banner for packaging and a product overview about the item.   (The Hut.com Ltd, 2023) References   Lucozade (2023).   Lucozade Alert - Original 12 x 500ml» Lucozade . [online] www.lucozade.com. Available at: https://www.lucozade.com/product/l...
Post a Comment
Read more

25. Create an ERD for your website database. Identify the entities, attributes, relationships and cardinalities

 
Post a Comment
Read more

11. Website project initial idea

Searching around on the internet for energy supplements for sports, there was very little focus on natural ingredients and sugar-free. Most energy drinks/supplements contain processed sugar which makes them taste good but may cause medical issues. Additionally, the whole ingredients of the drinks/supplements are tucked away and the user has to actively search for the ingredients. However, some brands advertise specific ingredients like caffeine, protein, vitamins, etc to lure customers. The products of the e-commerce website are aimed towards the health-conscious audience for sports activities. However, it can be used for other activities as well. Additionally, the ingredients are natural and displayed in a simple way that helps the customer choose the effects they want from the product. (Pixabay, 2016) References Pixabay (2016).  Brown and White Track Field . [Online Image]  Pexels . Available at: https://www.pexels.com/photo/brown-and-white-track-field-163444/ [Accessed 6 Fe...
Post a Comment
Read more