12. Example of different types of E-commerce: including screenshots, description and links

There are many different types of e-commerce businesses and some major ones are listed below with examples.

Business to business (B2B)

DHgate is one of the popular wholesale e-commerce websites based in China. The businesses use this platform to contact and buy products in bulk from businesses.

https://www.dhgate.com/

Business to consumer (B2C)

Marks & Spencer (M&S) sells products from multiple categories for its customers, ranging from food to clothing.

https://www.marksandspencer.com/

Consumer to consumer (C2C)
Preloved is a website where users can post and sell second hand items to other users.
https://www.preloved.co.uk/

Consumer to Business (C2B)

Businesses can hire freelancers for their professional services through Upwork and earn money from the completed projects.

https://www.upwork.com/

Government to consumer (G2C)

The people paying taxes to the government for public services is one of the great examples of G2C.

https://www.gov.uk/government/organisations/hm-revenue-customs

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9. Understanding Meta tags: Definition, Meta tag analysis of a webpage of choice and description of each meta tag

Meta Tags The <meta> tag defines metadata about an HTML document. This metadata is not displayed on the page, but is machine-readable. It is used by browsers to determine how to display content or reload a page, by search engines to identify keywords, and by other web services (w3schools, 2019). Taking an example of a website https://www.boohoo.com/ . We can view the source page and the meta tags of the website. References Boohoo (2023). boohoo | Womens & Mens Clothes | Shop Online Fashion . [online] Boohoo.com. Available at: https://www.boohoo.com [Accessed 2 Feb. 2023]. w3schools (2019). HTML meta tag . [online] W3schools.com. Available at: https://www.w3schools.com/tags/tag_meta.asp [Accessed 2 Feb. 2023]. ‌

6. Analysis and comparison of 2 e-commerce websites

Analysis and comparison between; SuperDry vs Mountain Warehouse E-commerce Website Evaluation The above diagram points out the major similarities between two websites https://www.mountainwarehouse.com/ and https://www.superdry.com/ . Both of the websites sell clothing related products, however MountainWarehouse aims towards an outdoor audience and SuperDry focuses on premium/designer style. They have multiple pages like product, order, FAQ, home, etc. Both have social media links (Twitter, Facebook, Youtube and Instagram) but only Superdry has contact link. Add to bag/cart button is available on both and they sell internationally. Their pages are interlinked to the navigation bar and Superdry has 3 navigation tabs, MountainWarehouse has 11 tabs. UX (User Experience) Evaluation Superdry and MountainWarehouse both have easy to navigate design but Superdry may be more user-friendly due to large product images. Both are written in clear English and...

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