About Page
The About Page is a crucial part of a website that provides an opportunity for businesses to introduce themselves to their customers and build trust. It serves to advertise the business, its values, and principles with the aim of gaining attention and selling their products. A well-crafted About Page can significantly increase a company's customer base and brand popularity. This blog will explore strategies for improving the effectiveness of About Pages and provide examples.
Storytelling
Signature stories are incredibly influential in forming a company's brand, culture, and future. A well-crafted narrative can revolutionize customers' experiences, reimagine products and services, and open up new business prospects (Parker, 2016).
Purdey's example;
The company began over 30 years ago with the belief that natural ingredients are key to physical and mental wellbeing. They were pioneers in developing an energising drink using plant-based ingredients before it became a trend. Their mission to help people "Thrive In Life" remains the same, and they continue to achieve this by providing drinks made from naturally sourced ingredients (Prudery's, 2023).
Monster energy example;
Many companies rely on traditional advertising methods to promote their products, but at Monster, they focus on supporting the scene, their bands, athletes, and fans. They back athletes and promote concert tours to make dreams a reality, and they celebrate with their fans by hosting parties and cool events. Monster is not just an energy drink, but a lifestyle brand that represents action sports, punk rock music, and living life on the edge. They prioritize their fans and offer exclusive promotions that provide VIP access and real gear. Monster is all about encouraging and supporting the next generation of pros through the Monster Army (monster energy, 2023).
References
monster energy (2023). ABOUT US. [online] www.monsterenergy.com. Available at: https://www.monsterenergy.com/gb/en/about-us [Accessed 21 Feb. 2023].
Parker, C.B. (2016). Strong ‘Signature Stories’ Can Shape More Than a Company’s Brand. [online] Stanford Graduate School of Business. Available at: https://www.gsb.stanford.edu/insights/strong-signature-stories-can-shape-more-companys-brand [Accessed 25 May 2020].
Prudery's (2023). Purdey’s -Natural Energy. [online] purdeys.com. Available at: https://purdeys.com/# [Accessed 21 Feb. 2023].
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