10. Advantages and disadvantages of Meta tags: including ways to overcome the disadvantages

Meta tags present valuable information about a web page to search engines and website visitors. The advantages and disadvantages of meta tags, including ways to overcome the disadvantages are:

Advantages of Meta tags

• Search engine optimization
• Page description
• Keyword indexing
• Social Media Optimization
• Browser compatibility
• Character Encoding
• Robots.txt control
• Author information
• Geo-location

Disadvantages of Meta tags

• Meta tag overuse or misuse (Properly format meta tags to help improve SEO)
• Duplication (Add unique or different meta tags for different pages)
• Irrelevant description or Clickbait (Provide accurate information about the page)
• Keyword spam (Use short and related keywords to the page, however keywords are no longer in use by major search engines)
• Cyber Security issues (Perform regular updates and security checks)
• Maintenance (Automated updates)

(Pixabay, 2017)

References

Phil Bradley (2000) World Wide Web : How to Design and Construct Web Pages. London: Routledge (Aslib Know How Guides). Available at: https://search.ebscohost.com/login.aspx?direct=true&AuthType=ip,sso&db=e000xww&AN=98388&site=eds-live&scope=site (Accessed: 5 February 2023).

Pixabay (2017). Turned-on Computer Monitor Displaying Text. [Online Image] Pexels. Available at: https://www.pexels.com/photo/turned-on-computer-monitor-displaying-text-270360/ [Accessed 5 Feb. 2023].

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