10. Advantages and disadvantages of Meta tags: including ways to overcome the disadvantages

Meta tags present valuable information about a web page to search engines and website visitors. The advantages and disadvantages of meta tags, including ways to overcome the disadvantages are:

Disadvantages of Meta tags

Meta tag overuse or misuse (Properly format meta tags to help improve SEO)
Duplication (Add unique or different meta tags for different pages)
Irrelevant description or Clickbait (Provide accurate information about the page)
Keyword spam (Use short and related keywords to the page, however keywords are no longer in use by major search engines)
Cyber Security issues (Perform regular updates and security checks)
Maintenance (Automated updates)

(Pixabay, 2017)

References

Phil Bradley (2000) World Wide Web : How to Design and Construct Web Pages. London: Routledge (Aslib Know How Guides). Available at: https://search.ebscohost.com/login.aspx?direct=true&AuthType=ip,sso&db=e000xww&AN=98388&site=eds-live&scope=site (Accessed: 5 February 2023).

Pixabay (2017). Turned-on Computer Monitor Displaying Text. [Online Image] Pexels. Available at: https://www.pexels.com/photo/turned-on-computer-monitor-displaying-text-270360/ [Accessed 5 Feb. 2023].

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9. Understanding Meta tags: Definition, Meta tag analysis of a webpage of choice and description of each meta tag

Meta Tags The <meta> tag defines metadata about an HTML document. This metadata is not displayed on the page, but is machine-readable. It is used by browsers to determine how to display content or reload a page, by search engines to identify keywords, and by other web services (w3schools, 2019). Taking an example of a website https://www.boohoo.com/ . We can view the source page and the meta tags of the website. References Boohoo (2023). boohoo | Womens & Mens Clothes | Shop Online Fashion . [online] Boohoo.com. Available at: https://www.boohoo.com [Accessed 2 Feb. 2023]. w3schools (2019). HTML meta tag . [online] W3schools.com. Available at: https://www.w3schools.com/tags/tag_meta.asp [Accessed 2 Feb. 2023]. ‌

6. Analysis and comparison of 2 e-commerce websites

Analysis and comparison between; SuperDry vs Mountain Warehouse E-commerce Website Evaluation The above diagram points out the major similarities between two websites https://www.mountainwarehouse.com/ and https://www.superdry.com/ . Both of the websites sell clothing related products, however MountainWarehouse aims towards an outdoor audience and SuperDry focuses on premium/designer style. They have multiple pages like product, order, FAQ, home, etc. Both have social media links (Twitter, Facebook, Youtube and Instagram) but only Superdry has contact link. Add to bag/cart button is available on both and they sell internationally. Their pages are interlinked to the navigation bar and Superdry has 3 navigation tabs, MountainWarehouse has 11 tabs. UX (User Experience) Evaluation Superdry and MountainWarehouse both have easy to navigate design but Superdry may be more user-friendly due to large product images. Both are written in clear English and...

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