7. Invention of WWW and e-commerce

World Wide Web

In 1989, Tim Berners-Lee revolutionised the world with his proposal for the World Wide Web. He then went on to create the first web browser, server, and web page, as well as the first specifications for URLs, HTTP, and HTML. This groundbreaking work laid the foundation for the internet (The World Wide Web Consortium (W3C), 2022).

e-commerce

E-commerce (electronic commerce) refers to all online activity that involves the buying and selling of products and services. In other words, e-commerce is a process for conducting transactions online. To stay ahead of the competition, many business owners are taking their businesses online like B2B, B2C, C2C, B2C and G2C, not only by having a website but by selling their products and services directly through their website and other e-commerce platforms. This allows them to reach a wider audience, increase their sales, and maximize their profits. Additionally, e-commerce provides customers with a convenient and secure way to purchase goods and services.

There are numerous benefits as Affordable and Effective Marketing, Access to Innovative Technology, Personalized Experiences, Scalability, Convenience, Borderless Transactions and many more (Salesforce, 2023).

References

Kent, P. (2019). SEO For Dummies. 7th ed. [online] Hoboken, New Jersey: John Wiley & Sons, p.9. Available at: https://search.ebscohost.com/login.aspx?direct=true&AuthType=ip,sso&db=cat07315a&AN=dlc.1115276&site=eds-live&scope=site&custid=s6043660 [Accessed 2 Feb. 2023].

Pixabay (2017). Three White-and-black Scrabble Tiles on Brown Wooden Surface. [Online Image] Pexels. Available at: https://www.pexels.com/photo/advertising-alphabet-business-communication-270637/ [Accessed 2 Feb. 2023].

Salesforce (2023). What is Ecommerce - Definition and Examples. [online] Salesforce.com. Available at: https://www.salesforce.com/products/commerce-cloud/resources/what-is-ecommerce/ [Accessed 2 Feb. 2023].

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9. Understanding Meta tags: Definition, Meta tag analysis of a webpage of choice and description of each meta tag

Meta Tags The <meta> tag defines metadata about an HTML document. This metadata is not displayed on the page, but is machine-readable. It is used by browsers to determine how to display content or reload a page, by search engines to identify keywords, and by other web services (w3schools, 2019). Taking an example of a website https://www.boohoo.com/ . We can view the source page and the meta tags of the website. References Boohoo (2023). boohoo | Womens & Mens Clothes | Shop Online Fashion . [online] Boohoo.com. Available at: https://www.boohoo.com [Accessed 2 Feb. 2023]. w3schools (2019). HTML meta tag . [online] W3schools.com. Available at: https://www.w3schools.com/tags/tag_meta.asp [Accessed 2 Feb. 2023]. ‌

6. Analysis and comparison of 2 e-commerce websites

Analysis and comparison between; SuperDry vs Mountain Warehouse E-commerce Website Evaluation The above diagram points out the major similarities between two websites https://www.mountainwarehouse.com/ and https://www.superdry.com/ . Both of the websites sell clothing related products, however MountainWarehouse aims towards an outdoor audience and SuperDry focuses on premium/designer style. They have multiple pages like product, order, FAQ, home, etc. Both have social media links (Twitter, Facebook, Youtube and Instagram) but only Superdry has contact link. Add to bag/cart button is available on both and they sell internationally. Their pages are interlinked to the navigation bar and Superdry has 3 navigation tabs, MountainWarehouse has 11 tabs. UX (User Experience) Evaluation Superdry and MountainWarehouse both have easy to navigate design but Superdry may be more user-friendly due to large product images. Both are written in clear English and...

ecommerce module

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