7. Invention of WWW and e-commerce

World Wide Web

In 1989, Tim Berners-Lee revolutionised the world with his proposal for the World Wide Web. He then went on to create the first web browser, server, and web page, as well as the first specifications for URLs, HTTP, and HTML. This groundbreaking work laid the foundation for the internet (The World Wide Web Consortium (W3C), 2022).

e-commerce

E-commerce (electronic commerce) refers to all online activity that involves the buying and selling of products and services. In other words, e-commerce is a process for conducting transactions online. To stay ahead of the competition, many business owners are taking their businesses online like B2B, B2C, C2C, B2C and G2C, not only by having a website but by selling their products and services directly through their website and other e-commerce platforms. This allows them to reach a wider audience, increase their sales, and maximize their profits. Additionally, e-commerce provides customers with a convenient and secure way to purchase goods and services.

There are numerous benefits as Affordable and Effective Marketing, Access to Innovative Technology, Personalized Experiences, Scalability, Convenience, Borderless Transactions and many more (Salesforce, 2023).

References

Kent, P. (2019). SEO For Dummies. 7th ed. [online] Hoboken, New Jersey: John Wiley & Sons, p.9. Available at: https://search.ebscohost.com/login.aspx?direct=true&AuthType=ip,sso&db=cat07315a&AN=dlc.1115276&site=eds-live&scope=site&custid=s6043660 [Accessed 2 Feb. 2023].

Pixabay (2017). Three White-and-black Scrabble Tiles on Brown Wooden Surface. [Online Image] Pexels. Available at: https://www.pexels.com/photo/advertising-alphabet-business-communication-270637/ [Accessed 2 Feb. 2023].

Salesforce (2023). What is Ecommerce - Definition and Examples. [online] Salesforce.com. Available at: https://www.salesforce.com/products/commerce-cloud/resources/what-is-ecommerce/ [Accessed 2 Feb. 2023].

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Comments

20. Analyse and compare different examples of product Pages

We are going to review and compare 2 websites selling energy drinks. Firstly, we have https://www.lucozade.com/ . The page features a minimal look with a large product image and clear description. The price and quantity are enlarged to gain attention of the user as it is one of the most important part of a e-commerce website. The product page also has a promotion banner with free delivery and another stating reliable delivery and easy returns. (Lucozade, 2023) Secondly, we have https://www.yourcoca-cola.co.uk/monster-energy-12-x-500ml/ . The page is similar to the previous, however this page contains more information like reviews about the product by customers, subscription and discounts for subscription , recycling banner for packaging and a product overview about the item. (The Hut.com Ltd, 2023) References Lucozade (2023). Lucozade Alert - Original 12 x 500ml» Lucozade . [online] www.lucozade.com. Available at: https://www.lucozade.com/product/l...

9. Understanding Meta tags: Definition, Meta tag analysis of a webpage of choice and description of each meta tag

Meta Tags The <meta> tag defines metadata about an HTML document. This metadata is not displayed on the page, but is machine-readable. It is used by browsers to determine how to display content or reload a page, by search engines to identify keywords, and by other web services (w3schools, 2019). Taking an example of a website https://www.boohoo.com/ . We can view the source page and the meta tags of the website. References Boohoo (2023). boohoo | Womens & Mens Clothes | Shop Online Fashion . [online] Boohoo.com. Available at: https://www.boohoo.com [Accessed 2 Feb. 2023]. w3schools (2019). HTML meta tag . [online] W3schools.com. Available at: https://www.w3schools.com/tags/tag_meta.asp [Accessed 2 Feb. 2023]. ‌

17. Document the process of creating/editing your Wix website contact form, justifyimg your thought process and decision making

Effective customer communication is essential for businesses to succeed, yet many face obstacles when attempting to implement it. A common issue is failing to solicit customer feedback, which makes it difficult to identify areas for improvement. Additionally, businesses often lack a clear way for customers to contact them. Creating a website with a contact us page and form can help address these issues. Contact forms can help businesses acquire leads, close sales, and provide excellent customer service (Strehlow, 2020). The above resulting screenshot included the essentials to contact the business in a simple layout. The page is separated into sections and includes the business logo for a welcoming feel. A contact form is provided for the customer to fill. References Strehlow, R.N. (2020). Effective Contact Form Design: Templates and Examples . [online] Wix Blog. Available at: https://www.wix.com/blog/2020/09/contact-form-design/ [Accessed 21 Feb. 2023]. ‌

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