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6. Analysis and comparison of 2 e-commerce websites

Analysis and comparison between;
 SuperDry vs Mountain Warehouse 
E-commerce Website Evaluation

The above diagram points out the major similarities between two websites https://www.mountainwarehouse.com/ and https://www.superdry.com/. Both of the websites sell clothing related products, however MountainWarehouse aims towards an outdoor audience and SuperDry focuses on premium/designer style. 
They have multiple pages like product, order, FAQ, home, etc. Both have social media links (Twitter, Facebook, Youtube and Instagram) but only Superdry has contact link. Add to bag/cart button is available on both and they sell internationally. Their pages are interlinked to the navigation bar and Superdry has 3 navigation tabs, MountainWarehouse has 11 tabs.

 
UX (User Experience) Evaluation

Superdry and MountainWarehouse both have easy to navigate design but Superdry may be more user-friendly due to large product images. Both are written in clear English and compatible in all the major browsers. Copyright is given on both but no date on MountainWarehouse. They cover all the essentials like clear content, good quality images and valid https certificates.




References

 MountainWarehouse (2023). Outdoor Clothing & Equipment | Mountain Warehouse GB. [online] www.mountainwarehouse.com. Available at: https://www.mountainwarehouse.com [Accessed 31 Jan. 2023].

Superdry (2023). Superdry - Jackets, T Shirts, Hoodies, Shorts, Mens & Womens Clothing - Superdry. [online] Superdry.com. Available at: https://www.superdry.com [Accessed 31 Jan. 2023].

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