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3. Essential Features of e-commerce website

There are many ways to present a e-commerce website to the audience and attract their attention. However, the website should have most of the essential features listed below, taking an example from asos website.

  • Homepage

  1. Clear Logo
  2. Navigation Menu
  3. Signup, Login, Search box, Social Links, Cart
  4. Branded Products
  5. Store Finder/ Contact
  6. Live Chat Suport
  7. Trust Market Icons
  8. Accepted Payment Methods
  9. FAQ
    Asos (2023)


  • Product Page

  1. Product Image with details
  2. Add to Cart and add to wishlist buton
  3. Similar Products
Asos (2023)

  • Cart page

  1. Product details with amout breakdown
  2. Promo/vouchers
Asos (2023)

  • Checkout Page

  1. Review Order
  2. Billing and shipping address
  3. Payment Method
Asos (2023)

  • Order Page

  1. Order Details
  2. Order Confirmation



References

Asos (2023). Men’s Clothes | Shop for Men’s Fashion | ASOS. [online] ASOS. Available at: https://www.asos.com/men/ [Accessed 19 Jan. 2023].

W3care Technologies Pvt. Ltd. (2018). Features which will make your eCommerce website successful. [online] www.youtube.com. Available at: https://www.youtube.com/watch?v=5MzPfPFLmXE [Accessed 15 Jan. 2023].

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W3care Technologies Pvt. Ltd. (2018). Features which will make your eCommerce website successful. [online] www.youtube.com. Available at: https://www.youtube.com/watch?v=5MzPfPFLmXE [Accessed 15 Jan. 2023].

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