3. Essential Features of e-commerce website

There are many ways to present a e-commerce website to the audience and attract their attention. However, the website should have most of the essential features listed below, taking an example from asos website.

• Homepage

1. Clear Logo
2. Navigation Menu
3. Signup, Login, Search box, Social Links, Cart
4. Branded Products
5. Store Finder/ Contact
6. Live Chat Suport
7. Trust Market Icons
8. Accepted Payment Methods
9. FAQ

   

   Asos (2023)

   
   

• Product Page

1. Product Image with details
2. Add to Cart and add to wishlist buton
3. Similar Products

Asos (2023)

• Cart page

1. Product details with amout breakdown
2. Promo/vouchers
   

Asos (2023)

• Checkout Page

1. Review Order
   
2. Billing and shipping address
3. Payment Method

Asos (2023)

• Order Page

1. Order Details
2. Order Confirmation
   

References

Asos (2023). Men’s Clothes | Shop for Men’s Fashion | ASOS. [online] ASOS. Available at: https://www.asos.com/men/ [Accessed 19 Jan. 2023].

W3care Technologies Pvt. Ltd. (2018). Features which will make your eCommerce website successful. [online] www.youtube.com. Available at: https://www.youtube.com/watch?v=5MzPfPFLmXE [Accessed 15 Jan. 2023].

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W3care Technologies Pvt. Ltd. (2018). Features which will make your eCommerce website successful. [online] www.youtube.com. Available at: https://www.youtube.com/watch?v=5MzPfPFLmXE [Accessed 15 Jan. 2023].

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