22. Using MS Excel, create a customer database with at least 10 entries, with screenshots to document and show your progress

A customer database includes lead contact details and additional data such as demographic characteristics, profession-related characteristics, buying behavior, and firmographics for B2B clients (Zhostka, 2022). It is a must have for any e-commerce website to gain and retain customers including making tracking orders easier.

A screenshot below shows a simple customer database for my website.

Finally, the following picture shows the details of my product database advertised within my website.

References

Zhostka, T. (2022). What is a Customer Database: Definition, examples, and software | Snov.io. [online] snow.io. Available at: https://snov.io/glossary/customer-database/ [Accessed 16 Mar. 2023].

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