22. Using MS Excel, create a customer database with at least 10 entries, with screenshots to document and show your progress

A customer database includes lead contact details and additional data such as demographic characteristics, profession-related characteristics, buying behavior, and firmographics for B2B clients (Zhostka, 2022). It is a must have for any e-commerce website to gain and retain customers including making tracking orders easier.

A screenshot below shows a simple customer database for my website.

Finally, the following picture shows the details of my product database advertised within my website.

References

Zhostka, T. (2022). What is a Customer Database: Definition, examples, and software | Snov.io. [online] snow.io. Available at: https://snov.io/glossary/customer-database/ [Accessed 16 Mar. 2023].

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20. Analyse and compare different examples of product Pages

We are going to review and compare 2 websites selling energy drinks. Firstly, we have https://www.lucozade.com/ . The page features a minimal look with a large product image and clear description. The price and quantity are enlarged to gain attention of the user as it is one of the most important part of a e-commerce website. The product page also has a promotion banner with free delivery and another stating reliable delivery and easy returns. (Lucozade, 2023) Secondly, we have https://www.yourcoca-cola.co.uk/monster-energy-12-x-500ml/ . The page is similar to the previous, however this page contains more information like reviews about the product by customers, subscription and discounts for subscription , recycling banner for packaging and a product overview about the item. (The Hut.com Ltd, 2023) References Lucozade (2023). Lucozade Alert - Original 12 x 500ml» Lucozade . [online] www.lucozade.com. Available at: https://www.lucozade.com/product/l...

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